Another Narrative | Shaping the Conversation

Narratives shape our thinking.

Our thinking shapes the world.

What We Do

We turn purpose-driven organisations into narrative leaders.

We turn complex mandates into narratives that resonate – intellectually and emotionally. Through our Narrative Leadership Mechanism, we help purpose-driven organisations, companies, and institutions boost their visibility and engagement, reach new audiences, drive funder relevance, and build lasting cultural impact.

Who We Work With

Latest Projects

GESDA Hauptbild

Geneva Science and Diplomacy Anticipator (GESDA)

A global campaign that makes science anticipation tangible.

WASSER FÜR WASSER (WfW)

A narrative foundation for a rebrand built around water as a shared cycle of responsibility.

United Nations Environment Program (UNEP)

Highlighting the human element behind the climate, peace, and security nexus.

Council of Europe

Evaluating how institutional narratives travel beyond policy circles.

About

We bridge strategy + impact and shape the culture around it.

We’re a team of global affairs experts, strategic communicators, and visual designers. Young, dedicated, and connected with creatives around the world. We work alongside purpose-driven organisations and companies to create work that’s hard to ignore and impossible to forget.

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Approach

The Narrative Leadership Mechanism

Your organisation is part of an increasingly complex and fast-moving world. For your message to land, it must be anchored in one thing: a strong narrative.

Your narrative is your overarching story that guides all of your communication – how you view the world, and where your work sits within it. It allows you to build trust, attract support, and become the go-to reference in your field.

By breaking down three key barriers – topic, audience, and culture – we transform complex ideas into clear, compelling narratives that resonate beyond your existing circle.

01

Topic

Topic complexity is one of the defining features of global policy work. We help you break it down without losing the substance or nuance of your work.

02

Audience

We analyse who your audiences are, how they think, and what they believe – and shape your narrative so it resonates with them and opens the door to new audiences.

03

Culture

We understand culture and how to shape it. By creating bespoke visual content, bold campaigns, and resonant storytelling, we make sure people not only understand your work, but want to engage with it and associate themselves with your organisation.

Impact

Start shaping the conversation.

A clear narrative is a defining driver of an organisation’s influence. It builds engagement, trust, and visibility – enabling you to drive meaningful change on the issues that matter most. Once you get this right, everything builds from there.

Your work becomes easier to understand and harder to ignore

Complex topics become tangible when they are anchored in a compelling narrative. This clarity lowers the barrier to engagement while making your work more visible and memorable.

You lead the conversation instead of reacting to it

When your position is clearly articulated, you set the terms of debate – shifting from a reactive actor to a recognised authority in your field.

Trust deepens and quality of stakeholder engagement increases

Consistency across messages and channels signals competence and credibility. As people begin to understand what you stand for, relationships deepen and support becomes more durable.

Teams are aligned around a shared direction and purpose

A strong narrative gives everyone a common reference point for decisions, priorities, and communication. Instead of fragmented efforts, teams move in the same direction – faster and with greater confidence.

Every communication effort compounds into recognition and influence

Instead of starting from zero with each campaign, every output reinforces the same core signal. Over time, this cumulative effect builds cultural impact, relevance, and real influence.

Testimonials

Lior Etter, Co-Founder Co-Director at WASSER für WASSER

Working with Another Narrative allowed us to articulate our work in a way we simply hadn’t been able to before. After more than 15 years of operating, we knew the impact of what we were doing, but translating that complexity into a clear narrative remained a real challenge. The team at Another Narrative understood our work, our sector, and the nuances of the development space immediately, which really made all the difference. Not only did they help us structure and express this complexity, but they also guided us in redefining how we position ourselves: how to move away from outdated narratives and clearly show what we no longer stand for, without positioning ourselves against others, but instead for something new. This shift was incredibly valuable for us.

Lior Etter, Co-Founder Co-Director at WASSER für WASSER

Working with Another Narrative felt less like hiring an external agency and more like bringing in a team that genuinely understood our work, our audiences, and the complexity of what we were trying to communicate. We couldn’t have imagined a better partner, they delivered exactly what we needed.

Niniane Paeffgen, Program Lead, Public Portal to Anticipation at GESDA

The team at Another Narrative combine a deep understanding of social justice movements with strategic communications know-how. They brought structure and rigour to our collaboration balanced with a strong commitment to understanding and delivering on our needs and priorities. The end result is a website and social media strategy that is clear, concise and professional and which reflects our identity and values. The Another Narrative team bring creativity, enthusiasm and care to all of their work and interactions. Working with them was a very positive collaborative experience and I would recommend them to any organisations or companies that are trying to build a brand and expand their reach and impact.

Medina Haeri, Co-Founder Executive Director, Helia Collaborative

Services

Crafting stories that stick.

From imagery and brand identity, strategy and positioning to content and campaigns, we make today’s most pressing issues accessible, relatable, and impossible to ignore.

Strategy & Narrative Development

Communications & Narrative Workshops

Social Media Management

Campaign Development & Production

Branding & Identity Development

Website Development & SEO

Content Creation

Video Production

Photography

Graphic Design

Copywriting

Event Design

Event Management & Production

PR & Amplification

Interested in working together?

Team

Another Narrative was born from the conviction that the challenges of our time need the best storytelling possible: emotionally resonant, intellectually sound, and bringing everyone into the conversation. That’s why we bridged our skills: International affairs meets the arts and creative industries, from filmmaking to photography to opera singing and beyond. Meet the people that bring new narratives to life:

Lara is a strategic communicator, driven by relentless optimism and a desire to shake things up. She holds a Master's degree in International Affairs, specialising in global security, gender justice and human rights, from the Geneva Graduate Institute (IHEID) and Sciences Po Paris. Before founding Another Narrative, she worked at the UN Security Council with the Swiss Mission to the UN in New York and the Martin Ennals Foundation in Geneva, as well as several other organisations specialising in foreign policy and diplomacy. Lara is also a musician and trained opera singer.

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Yannic is a multidisciplinary creative with a background in International Affairs and Development Studies. Before founding Another Narrative, he worked as a sustainability consultant, at the Swiss Mission to the UN in New York, and as a photographer and creative director. He is passionate about culture and the people shaping it – and driven by the belief that creativity and strategy, when aligned, can create real and lasting impact.

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Michèle has a background in Visual Communication, with a focus on video, photography, graphic design, and art direction. Passionate about issues of equality, social justice, and life stories, she strives to present these topics in innovative ways. Her work seeks to provoke thought and inspire change.

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We're always excited to hear from passionate people who want to join our team.

Partners

We’re all about collaboration.

Meaningful change is never created in isolation. That’s why we work with an international network of creatives, strategists, and specialists – from designers and filmmakers to writers, researchers, and digital experts.

Effete is a female-founded creative studio working at the intersection of design, culture, and storytelling. With an approach that goes beyond aesthetics, the studio believes design should do more than showcase beautiful typography and striking imagery – it should create impact and move ideas forward. From art direction, branding, and photography to workshops, print, film and full-blown creative campaigns – they team up with brands, organisations and individuals to shape ideas that nudge culture forward.

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Nicolas is a portrait and advertising photographer with a style defined by dynamic angles, natural lighting and minimalism. Trained in Berlin, Nino works as a writer, director and photographer on projects around the world. Together they form STUDIO ANØRGANIC, a creative production agency dedicated to embracing emotion in our highly digitised society.

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Robert co-founded the curatorial collective FRICTION and DEARS magazine, demonstrating a passion for creating spaces that foster connection and collaboration across disciplines. As a solo artist, he has exhibited nationally and internationally. With over a decade of experience in the arts, Robert has recently expanded his expertise with a Master's degree in Management, Organisational Studies and Cultural Theory from the University of St. Gallen, focusing on strategy, innovation and transformation. His recent focus has been on social and environmental issues, particularly the pursuit of a sustainable and equitable future.

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Rosie is a multidisciplinary designer specialising in art direction. Working with women's issues and creating social change, she reframes the audience's perspective to one that promotes empathy. Blending analogue and digital media, her work is diverse, authentic and thought-provoking.

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Tincan is a 360° digital marketing agency based in Zug and Zürich. Working across marketing consulting, content production and design, web development, and online advertising and social media management, they help businesses of all sizes build brands that make an impact – from regional companies to national players.

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Victoria Boissonnas, also known as VICON, is a Swiss multidisciplinary artist whose work explores what it means to be human through an emotional and instinctive focus on the body. Currently training in art therapy, she is deepening her commitment to care-based and trauma-informed approaches. Working primarily through one-line illustration, her practice extends into photography, performance, video, workshops, and public art to address themes of social impact, feminism, and collective experience. Through collaborations with communities, NGOs, and cultural spaces worldwide, she bridges art, fashion, and social engagement – creating spaces for empathy, dialogue, and meaningful change.

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We’re always looking for creatives who align with our mission.

LET'S COLLABORATE

Big change is driven by powerful narratives.

Contact

Do you have an exciting project?
Contact us.

Email

hello@anothernarrative.studio

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We’re a proud Innosuisse Start Up Course Alumni.