WASSER für WASSER

Strategy & Brand Identity
2025

We supported WASSER für WASSER in defining a renewed communications strategy to anchor its first major rebrand. Working closely with the team, we distilled the organization’s identity as a socially entrepreneurial, forward-thinking actor in the global water space.

Category
Strategy

Services
Narrative Development, Communications Strategy

context

WASSER FÜR WASSER (WfW) is an independent non-profit organization and social enterprise with a clear vision: to transform the way society engages with water. For 13 years, it has advanced projects that secure safe access to drinking water and sanitation, raised awareness of the value of reliable water systems, and promoted sustainable patterns of water consumption. Now, WfW is entering its first comprehensive rebranding since its founding, aiming to sharpen its positioning and highlight its identity as a socially entrepreneurial organization.

THE CHALLENGE

We were tasked with updating WfW’s communications strategy — refining its core narrative and sharpening its positioning. This new strategic foundation was to serve as the backbone for the organization’s new public presence, including its translation into a visual identity and a redesigned website developed with Raffinerie Zürich. To build it, we worked closely with WfW’s management and communications team through a series of workshops, exploring how the organization functions, what drives its work, and how it positions itself within the wider international development landscape.

OUR SOLUTION

At the heart of our narrative lies a simple but powerful idea: water is a connecting element that binds us all within one shared cycle. Ensuring sustainable and fair access to safe drinking water is one of the defining global challenges of our time, and meeting it requires new approaches that treat all actors in the water cycle as equal partners, with shared responsibility and agency. 

WfW embodies this vision: it’s a place where dreamers become pioneers and bold ideas turn into reality. With its hybrid structure — combining a social entrepreneurial approach with the independence of a non-profit organization — WfW positions itself in clear contrast to traditional development logic. Instead of reinforcing dependency or one-way aid structures, it challenges established patterns in international cooperation, insisting on curiosity, self-reflection, and the willingness to question the mainstream. With openness, humility, and an honest search for the best solutions, WfW remains adaptable, ready to integrate new insights rather than clinging to fixed positions. Above all, WfW builds bridges by connecting people, organizations, and societies as equal partners who share responsibility for safeguarding water, the element that unites us all.

Credits

Client: WASSER FÜR WASSER (WfW) 
Strategy: Lara Twerenbold, Yannic Bucher 
Design: Raffinerie
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Another Narrative 2026